{"title":"HOW","description":"\u003cp class=\"MsoNormal\"\u003eFounded in 2008, \u003cb\u003eHOW Cues\u003c\/b\u003e is dedicated to developing \u003cb\u003ehigh-performance billiard equipment\u003c\/b\u003e for players around the world. Guided by the philosophy of \u003ci\u003e“pursuing excellence while honoring true craftsmanship,”\u003c\/i\u003e the brand seamlessly unites \u003cb\u003eprecision engineering\u003c\/b\u003e with \u003cb\u003erefined, traditional workmanship\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of HOW’s identity is the vision of its founder, Tseng Chung How, a renowned professional player and elite coach from Chinese Taipei. A champion of the \u003cb\u003e2003 Shanghai Open\u003c\/b\u003e, Tseng later became the coach of world champion—China’s 9-ball queen—Pan Xiaoting, guiding her to multiple international titles. He went on to serve as \u003cb\u003eChina’s national team coach\u003c\/b\u003e, earning recognition for his deep understanding of the game and his commitment to excellence at the highest level.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAmong the players he coached, Dang Jinhu—captain of the China national team—made history by becoming the \u003cb\u003efirst male player from mainland China to win a major international title\u003c\/b\u003e, capturing the \u003cb\u003eSpanish 9-Ball Open in 2023\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis background defines the foundation of HOW Cues. More than just equipment, each piece reflects HOW’s \u003cb\u003ewinning philosophy\u003c\/b\u003e—built on \u003cb\u003eprecision, discipline, and consistency\u003c\/b\u003e. The brand believes that true performance comes from the perfect harmony between player and equipment—where every shot feels \u003cb\u003enatural, predictable, and controlled\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHOW’s commitment to performance extends to every component. Their \u003cb\u003etips are widely trusted by professional players worldwide\u003c\/b\u003e, valued for their consistency, grip, and reliability under pressure. At the same time, HOW cues—particularly the \u003cb\u003eHOW Flash carbon fiber shafts\u003c\/b\u003e—are regarded as \u003cb\u003esecond to none\u003c\/b\u003e, delivering exceptional feedback, \u003cb\u003elow deflection\u003c\/b\u003e, and \u003cb\u003eunmatched precision\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBy working closely with top players around the world, HOW continuously refines its designs, integrating real-world feedback into every product. The goal is simple: to provide players with equipment they can \u003cb\u003etrust in every match\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt its core, HOW’s vision is bold and clear: to deliver \u003cb\u003ecustom-level performance without the custom-level price\u003c\/b\u003e—bringing \u003cb\u003eelite-level feel, technology, and consistency\u003c\/b\u003e to players who demand more, without compromise.\u003c\/p\u003e","products":[{"product_id":"how-pl03","title":"HOW Limited PL03","description":"\u003cp data-start=\"0\" data-end=\"311\"\u003eThis extremely limited edition \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHOW\u003c\/span\u003e\u003c\/span\u003e cue is a perfect example of why HOW has developed such a strong reputation among serious players worldwide. Only a very small number of this particular model were ever produced, making it one of the rarer HOW designs to surface on the market.\u003c\/p\u003e\n\u003cp data-start=\"313\" data-end=\"631\"\u003eBuilt from deep black Gabon Ebony with striking Snakewood inlays, the cue carries a bold and luxurious appearance that immediately stands out in person. The Gabon Ebony provides a rich, glass-like dark foundation, while the Snakewood adds dramatic reddish-brown figure and exotic natural texture throughout the design.\u003c\/p\u003e\n\u003cp data-start=\"633\" data-end=\"916\"\u003eThe inlay work combines Abalone Shell and Juma, adding flashes of color and brightness that elevate the design without overwhelming it. The contrast between the darker woods, vibrant Abalone, and crisp white Juma gives the cue a very elegant and unmistakably premium custom cue feel.\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"1473\"\u003eThe cue is finished with a classic Irish Linen wrap, providing a comfortable, secure grip with a traditional feel that many serious players still prefer today. Combined with HOW’s precision radial joint system, the cue delivers the kind of solid, stable hit that has made HOW cues so respected in the playing world. Many professional players in Taiwan also believe HOW’s carbon fiber shafts offer one of the closest playing experiences to a traditional wood shaft while still benefiting from the consistency and low-deflection performance of carbon fiber.\u003c\/p\u003e\n\u003cp data-start=\"1475\" data-end=\"1653\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis HOW cue balances beauty and performance extremely well. It has the visual presence collectors look for, while still being built first and foremost as a serious player’s cue.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSpecifications:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eCondition: New 2026\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eForearm: Gabon Ebony\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eMaterials: Abalone Shell, Juma, Snakewood\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eAccessories: Joint Protectors\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eLength: 58inch, even split\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eButt Weight: 15.1oz\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eShaft Weight: 3.9oz\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eShaft Diameter: approx. 11.9mm\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eJoint: Radial\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eWrap: Linen Wrap\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003eNotes: Directly from How cues at 2026 SBE.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*This cue is eligible for free, insured shipping to the Lower 48 States.\u003c\/p\u003e","brand":"Cuellections","offers":[{"title":"Default Title","offer_id":44106610671704,"sku":null,"price":2980.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/files\/F60A5139.jpg?v=1778923542"},{"product_id":"how-plq02","title":"HOW Limited PLQ02","description":"\u003cp\u003eThis highly limited HOW cue perfectly represents the balance of luxury craftsmanship and serious playability that has made HOW one of the most respected cue brands among players worldwide. Very few of this particular model were ever produced, making it an uncommon and highly desirable design even among longtime HOW players.\u003c\/p\u003e\n\u003cp\u003eCrafted from deep jet-black Gabon Ebony and accented with beautiful inlays, the cue carries a rich and commanding appearance in person. The inlay work combines vibrant Abalone Shell with crisp white Juma, creating elegant flashes of color and contrast without becoming overly flashy.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFinished with a traditional Irish Linen wrap and HOW’s precision radial joint system, the cue delivers the solid, stable feel that serious players have come to expect from HOW cues. In Taiwan especially, many top players regard HOW’s carbon fiber shafts as some of the closest in feel to traditional maple shafts, while still offering the consistency, low deflection, and performance advantages of modern carbon fiber technology.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSpecifications:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003eCondition: New 2026\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eForearm: Gabon Ebony\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eMaterials: Abalone Shell, Juma, Snakewood\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eAccessories: Joint Protectors\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eLength: 58inch, even split\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eButt Weight: 15.1oz\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eShaft Weight: 3.8oz\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eShaft Diameter: approx. 12.4mm\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eJoint: Radial\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWrap: Linen Wrap\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eNotes: Directly from How cues at 2026 SBE.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*This cue is eligible for free, insured shipping to the Lower 48 States.\u003c\/p\u003e","brand":"Cuellections","offers":[{"title":"Default Title","offer_id":44106619158616,"sku":null,"price":2980.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/files\/F60A5156.jpg?v=1778924187"},{"product_id":"how-hyper-x-pro-shaft","title":"HOW - Hyper X-Pro Shaft","description":"\u003cp\u003eBrand-new 2026. This was one of the Hyper X-Pro shaft they brought to the SBE.\u003c\/p\u003e\n\u003cp\u003eThis is a premium, high-performance billiard shaft that combines a specialized wood construction with a built-in carbon core. It is favored by serious players for its low deflection, smooth stroke, and ability to deliver maximum cue ball control.\u003c\/p\u003e\n\u003cp\u003eOne of the best shafts on the market today. There were a few pro friends at the SBE 2026 told me they love this shaft the most. I cannot disclose the names because they have sponsors lol. \u003cbr\u003e\u003cbr\u003eThe price when being purchased with a HOW cue from us is $350.\u003c\/p\u003e\n\u003cp\u003eabout 4.0oz and 12.5mm.\u003c\/p\u003e","brand":"Cuellections","offers":[{"title":"Default Title","offer_id":44106646126680,"sku":null,"price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/files\/F60A5172.jpg?v=1778925994"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/collections\/F60A5171.jpg?v=1778911625","url":"https:\/\/cuellections.com\/collections\/how.oembed","provider":"Cuellections","version":"1.0","type":"link"}