{"title":"Southwest Cues","description":"\u003cp class=\"MsoNormal\"\u003eSouthwest Cues is one of the most \u003cb\u003eiconic\u003c\/b\u003e and \u003cb\u003erespected names\u003c\/b\u003e in American cue making, founded by legendary cue maker \u003cb\u003eJerry Franklin\u003c\/b\u003e in the early 1980s. Based in \u003cb\u003eLas Vegas\u003c\/b\u003e, the brand quickly built a reputation for producing cues that prioritize \u003cb\u003eperformance\u003c\/b\u003e, \u003cb\u003econsistency\u003c\/b\u003e, and a \u003cb\u003edistinct, recognizable construction style\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of Southwest cues is a unique \u003cb\u003efull-splice construction\u003c\/b\u003e, most commonly seen in their \u003cb\u003esignature six-point configuration\u003c\/b\u003e with \u003cb\u003ebold veneers\u003c\/b\u003e. This design not only defines their \u003cb\u003evisual identity\u003c\/b\u003e but also contributes to the \u003cb\u003efirm, solid hit\u003c\/b\u003e that players have come to associate with the brand. Another defining feature is the \u003cb\u003eparabolic taper\u003c\/b\u003e in the forearm, widely believed to enhance \u003cb\u003eplayability\u003c\/b\u003e and overall feel. In addition, Southwest shafts are \u003cb\u003eair-dried for extended periods in the desert climate\u003c\/b\u003e, contributing to their \u003cb\u003estability\u003c\/b\u003e and \u003cb\u003esignature response\u003c\/b\u003e. The result is a \u003cb\u003estiff, responsive hit\u003c\/b\u003e with \u003cb\u003eexcellent feedback\u003c\/b\u003e—qualities that have made Southwest a longtime favorite among \u003cb\u003eserious players\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhat truly sets Southwest apart is \u003cb\u003econsistency\u003c\/b\u003e. Each cue delivers a remarkably \u003cb\u003euniform hit\u003c\/b\u003e and \u003cb\u003ebalanced feel\u003c\/b\u003e, something proven over decades of real play. It is widely regarded that, before the rise of \u003cb\u003esponsorship-driven equipment\u003c\/b\u003e, Southwest was one of the \u003cb\u003emost used cues among top professionals\u003c\/b\u003e—a testament to its \u003cb\u003ereliability\u003c\/b\u003e and \u003cb\u003epure playing performance\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFollowing Jerry Franklin’s passing, the company has continued under the leadership of \u003cb\u003eLaurie Franklin\u003c\/b\u003e, preserving the original \u003cb\u003emethods\u003c\/b\u003e and \u003cb\u003ephilosophy\u003c\/b\u003e. The focus remains firmly on \u003cb\u003etraditional construction\u003c\/b\u003e, \u003cb\u003eprecision\u003c\/b\u003e, and \u003cb\u003eperformance\u003c\/b\u003e, rather than excessive ornamentation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSouthwest cues are not about \u003cb\u003eflash\u003c\/b\u003e—they are about \u003cb\u003efeel\u003c\/b\u003e. \u003cb\u003eClean\u003c\/b\u003e, \u003cb\u003epurposeful\u003c\/b\u003e, and built to perform at the \u003cb\u003ehighest level\u003c\/b\u003e, they have earned a near-\u003cb\u003elegendary status\u003c\/b\u003e among both \u003cb\u003eplayers\u003c\/b\u003e and \u003cb\u003ecollectors\u003c\/b\u003e. For many, a Southwest cue represents the \u003cb\u003egold standard\u003c\/b\u003e of what a true \u003cb\u003eplayer’s cue\u003c\/b\u003e should be.\u003c\/p\u003e","products":[{"product_id":"southwest-9ptr-purple-heart","title":"Southwest 9ptr Purple Heart","description":"\u003cp data-end=\"575\" data-start=\"0\"\u003eThis beautiful South West cue is a classic example of the timeless design language that has made South West one of the most respected names in custom cue making. Built from rich Purple Heart paired with highly figured Curly Maple, the cue features South West’s iconic 9-point construction, creating the bold, sharp visual contrast collectors and players immediately recognize. The deep reddish-purple tones of the Purple Heart blend beautifully with the soft, flowing figure of the Curly Maple, giving the cue a warm and elegant appearance without ever feeling overly flashy.\u003c\/p\u003e\n\u003cp data-end=\"1007\" data-start=\"577\"\u003eLike many great South West cues, the beauty is found in the precision and balance of the execution. The points are sharp and evenly aligned, the veneers remain crisp throughout, and the signature ring work ties the entire design together with a clean, unmistakably South West identity. The Curly Maple handle adds additional depth and movement under light, while also giving the cue a very natural and classic feel in the hands.\u003c\/p\u003e\n\u003cp data-end=\"1430\" data-start=\"1009\"\u003eBeyond the aesthetics, South West cues are legendary for their playability. Their full-splice construction, distinct taper philosophy, and famously consistent hit have earned a loyal following among serious players for decades. This cue captures everything collectors love about traditional South West builds — clean execution, timeless materials, and a strong playing pedigree that continues to define the brand today.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1856\" data-start=\"1432\"\u003eWhen I purchased this cue, I personally inspected every aspect of it very carefully. Having bought and sold South West cues since my college days, I have handled a large number of them over the years, and I can confidently say this is one of the best South West cues I have personally owned. The overall condition, wood selection, execution, and balance of the cue are all exceptionally strong, even by South West standards.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1856\" data-start=\"1432\"\u003e\u003cstrong\u003ePrice is firm. Specifications will be provided to serious buyers only. Please contact us directly. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Cuellections","offers":[{"title":"Default Title","offer_id":44151435264088,"sku":null,"price":12500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/files\/F60A6372.jpg?v=1779973272"},{"product_id":"southwest-9ptr-gabon-ebony","title":"Southwest 9PTR Gabon Ebony","description":"\u003cp data-start=\"0\" data-end=\"511\"\u003eThis classic South West 9-point cue is a beautiful example of the timeless elegance and unmistakable identity that have defined South West cues for decades. Built from deep jet-black Ebony paired with highly figured Curly Maple, the cue carries a bold yet refined appearance that immediately stands out to experienced collectors and players. The contrast between the dark ebony points and the soft flowing figure of the Curly Maple creates a clean, balanced look that feels both traditional and sophisticated.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"1013\"\u003eThe iconic 9-point construction is executed with the sharp precision South West is known for, with crisp veneers and perfectly balanced point alignment throughout the cue. The Curly Maple handle adds warmth and natural movement under light, giving the cue a lively and elegant visual texture in person. One detail that especially elevates this cue is the presence of South West’s signature ring work at all positions, adding continuity and a more complete high-end feel throughout the entire build.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLike all great South West cues, this cue was built first and foremost to play. The full-splice construction, signature taper, and legendary South West hit have earned these cues one of the strongest reputations in the playing world. Clean, timeless, and extremely well executed, this is the kind of South West cue that continues to appeal to both serious players and longtime collectors alike.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eWhen I purchased this cue, I personally inspected every aspect of it very carefully. This one is above standard.\u003c\/p\u003e\n\u003cp data-start=\"1015\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePrice is firm. Specifications will be provided to serious buyers only. Please contact us directly. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Cuellections","offers":[{"title":"Default Title","offer_id":44151478911064,"sku":null,"price":14500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/files\/F60A6360.jpg?v=1779974012"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3983\/2664\/collections\/F60A6245.jpg?v=1779950700","url":"https:\/\/cuellections.com\/collections\/southwest.oembed","provider":"Cuellections","version":"1.0","type":"link"}