Southwest Cues

Southwest Cues is one of the most iconic and respected names in American cue making, founded by legendary cue maker Jerry Franklin in the early 1980s. Based in Las Vegas, the brand quickly built a reputation for producing cues that prioritize performance, consistency, and a distinct, recognizable construction style.

At the heart of Southwest cues is a unique full-splice construction, most commonly seen in their signature six-point configuration with bold veneers. This design not only defines their visual identity but also contributes to the firm, solid hit that players have come to associate with the brand. Another defining feature is the parabolic taper in the forearm, widely believed to enhance playability and overall feel. In addition, Southwest shafts are air-dried for extended periods in the desert climate, contributing to their stability and signature response. The result is a stiff, responsive hit with excellent feedback—qualities that have made Southwest a longtime favorite among serious players.

What truly sets Southwest apart is consistency. Each cue delivers a remarkably uniform hit and balanced feel, something proven over decades of real play. It is widely regarded that, before the rise of sponsorship-driven equipment, Southwest was one of the most used cues among top professionals—a testament to its reliability and pure playing performance.

Following Jerry Franklin’s passing, the company has continued under the leadership of Laurie Franklin, preserving the original methods and philosophy. The focus remains firmly on traditional construction, precision, and performance, rather than excessive ornamentation.

Southwest cues are not about flash—they are about feel. Clean, purposeful, and built to perform at the highest level, they have earned a near-legendary status among both players and collectors. For many, a Southwest cue represents the gold standard of what a true player’s cue should be.